Audience Research!

To aid the planning process for our music video, we asked a variety of people from different age groups and genders a range of questions relevant to our work. These are our results....


Males: 50%
Females: 50%
Q1. What is your preferred genre of music video?
Pop- 30%
RnB- 25%
Rock - 15%
Indie - 20%
Metal- 10%


With this question, we wanted to establish first of all what kinds of video people like to watch as often music videos differ greatly within the genre they are associated with.
Q2. How often do you watch music videos?
Everyday- 20%
A few times a week- 30%
Occasionally- 45%
Never - 5%


The purpose of this question is purely to establish how interested the general public are in watching music videos, which will help us to comprehend who we are aiming at.
Q3. Why do you watch music videos?
"Entertainment and research for my work"
"For escapism"
"To listen to the music"
"To pass the time"
"Out of curiosity"


Evidently the reasons people watch music videos differs a lot but from asking this question, we can see that music videos are their mainly to support and promote the song the artist has created. Therefore, we need to make our music video something that people want to watch, not just want to hear.
Q4. Who is your favourite artist or band?
"Katy Perry"
"Adele"
"Chris Brown"
"Example"
"Kasabian"
"The Temper Trap"


These artists are all very mainstream and popular unlike the alternative song which we have chosen to create our coursework with. However, this should not be too much of a problem because with a song so timeless as the one we have chosen, there is a lesser risk of people getting bored of it because they have heard it so often.
Q5. If a music song came on featuring a song you wouldn't normally listen to, would this affect your opinion of it?
Yes- 40%
No- 60%


This is quite a reassuring response because being quite an old song, we wouldn't expect people to listen to it out of choice however now we know that they aren't necessarily going to be put off by it just because of this.
Q6. What do you most enjoy about watching a music video?
Narrative- 55%
Performance- 30%
Concept- 20%


It is interesting to see that the majority of people are more interested in a storyline within a music video rather than a performance because with our current ideas, a performance is not what we have in mind whereas we are much more swayed towards a narrative within our music video.
Q7. What do you prefer to see out of these options when watching a music video?
Scantily clad women and men - 5%
Dancing - 40%
People having a good time - 55%
People who are sad - 0%


From our brainstorming, we are most likely to use people who appear to be enjoying themselves within our project and therefore it is good to see that this had the majority vote. It is also nice to see that not many people wanted to see half naked people running around which is also reassuring because we weren't contemplating this but it is a popular technique nowadays.
Q8. How far into a music video does it normally take you before you get bored?
Less than 1 minute- 20%
1-2 minutes- 25%
2-3 minutes- 30%
I watch it to the end - 25%


We asked this question because the song we have chosen at its longest version is around 5 minutes and therefore it is important to know if we can hold peoples interest for that long. Although it is the smallest percentage, it is a bit worrying that some people tune out before a minute is up, but hopefully our music video will be good enough to keep people watching!
Q9. For this part, we asked people to sing the song from a scene in the film Mathilda by Roald Dahl where the little girl is seen making pancakes... we hoped this would gage how many people recognised the song but unfortunately only a couple of people could. However when we sang them the tune a lot of them did recognise it, which is good because we want them to remember it from Mathlida and this might boost its popularity.






Overall, our questionnaire has been a huge help for us because although our answers wont make
us alter our plans, we now have solid research into an audiences response to music videos and this should help us to create something people will enjoy watching, which is the main purpose of a music video.