Textual Analysis

This is an example of an A2 Music Video produced by someone from another school.

I think that the video is very effective for many reasons. Firstly, there is a good concept, in that she begins by turning on the camera with black and white colour filters which suggests that when the colour is introduced, the story begins. Also, she uses green screen to create bold coloured background such as yellow. She then adds graphics in the form of lyrically synced words e.g. "Kiss", which is doubly effective because it appears to come out of her mouth when she blows a kiss. These effects create a 'teenager' kind of feel, which matches the song choice by Ke$ha perfectly because of how she is promoted as a singer and the lyrics she sings.

The use of props is also very interesting, for example the cup phone which adds a fun feel to the visuals and also the snowball fight which represents the characters relationship and is also quite unique. The slow-motion effects on the fight keep the video flowing because without the constructed visuals, it might look out of place against the green screening and other visuals. Lastly, the paper which is again used to create the 'teen' feel through the drawings and the love hearts, in a classroom sense is also effective because it represents teen romance and issues.

However, I think that there is perhaps a bit too much repetition in it, for example the whole thing about him keeping it in his pants and the same shot is used atleast twice when something new should have been thought up. Also, she has a lot of screen time just standing there singing which makes you lose interest after a bit.

Overall though, I think that the music video is very good because of the visual effects that have been used which give it a professional feel and make it stand out as a text.