A-ha- Take On Me
1985
This music video was iconic because it was memorable and cutting-edge. Also, the pencil-sketch animation style used in the video had never been done before. This created a lot of excitement and interest in the song and the band, as the style was new and original.
The song was released two times before this video was made and both times were unsuccessful. However, when the song was released for a third time with this music video on MTV, it immediately reached number 2 on the UK Singles Chart. This proves that the actual imagery used can affect the audiences' perceived opinion of the overall video. The video then won 6 awards, proving that it was iconic.
Although we won't be using pencil-sketch animation in our music video, we will be trying to be inventive and original with a concept. This is because it is evident that the imagery is just as important as the song.
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