<
I think this video is very effective. It is obvious that a lot of work has gone into its production and editing processes, with particular emphasis on the visual effects such as use of colour and n-square. The piece combines both narrative and performance in that we see the storyline of the morning after the party, but the girls also sing the song to make themselves appear like the artist. The lip syncing is very strong for this, it is unusual for an amateur music video to have the visuals and the sound matched so well as this one does (see 0.55secs). I particularly like their use of colour, with pink tints and black and white. The pink is effective in that it fits in with the narrative because clearly the girls are reminiscing about a party they had and are seeing it through 'rose tinted glasses', and additionally, it adds a feminine touch to the video, fitting in with the lyrics about girls being so desirable. Alternatively, it could represent how alcohol makes the vision impaired. The camerawork is effective, especially when tracking is used as a means of seeing the characters point of view as she wanders around the house looking at the mess because it gives a personal side to the film, in that it creates realism.
I think this video is very effective. It is obvious that a lot of work has gone into its production and editing processes, with particular emphasis on the visual effects such as use of colour and n-square. The piece combines both narrative and performance in that we see the storyline of the morning after the party, but the girls also sing the song to make themselves appear like the artist. The lip syncing is very strong for this, it is unusual for an amateur music video to have the visuals and the sound matched so well as this one does (see 0.55secs). I particularly like their use of colour, with pink tints and black and white. The pink is effective in that it fits in with the narrative because clearly the girls are reminiscing about a party they had and are seeing it through 'rose tinted glasses', and additionally, it adds a feminine touch to the video, fitting in with the lyrics about girls being so desirable. Alternatively, it could represent how alcohol makes the vision impaired. The camerawork is effective, especially when tracking is used as a means of seeing the characters point of view as she wanders around the house looking at the mess because it gives a personal side to the film, in that it creates realism.
One criticism I do have for this music video, is that it is very unoriginal and this has been made so obvious. The music video displays many conventions of the original music video for Katy Perry's 'I kissed a Girl' with the narrative. It also displays aspects of Ke$ha's 'Tik Tok' when the girl wakes up in the bath.
Overall, I think this music video is very impressive and effectively conveys the purpose of which it is meant to, which is to create visuals to promote the song choice.
No comments:
Post a Comment