Our music video will be mainly targeted at people aged 12 years plus. Having said this, there will be a distinctive focus on young adults that will understand the intertextual references and mature humour of the video. The upbeat tune contrasts with the slow singing style which appeals to a broad range of listeners. As the song has featured in various children's films, this could catch the eye of a younger viewer and encourage them to watch the video due to their previous recognition of the song. Overall, we are producing a music video susceptible to all ages within reason.
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