Andrew Goodwin.

Media theorist Andrew Goodwin came up with various concepts which are conventional to music videos.


These are:


1. Music videos demonstrate genre characteristics. 
   (e.g; stage performance for metal video)


2. There is a relationship between lyrics and visuals.
   (either illustrative, amplifying or contradicting)


3. There is a relationship between music and visuals.
   (either illustrative, amplifying or contradicting)


4. The demand of the record label will include the need for lots of close-ups of the artist. The artist may develop motifs which recur across their work.
  (a visual style)


5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
  (screens within screens, telescopes etc.)


6. There is often intertextual references.
  (to films, television programmes, other music videos etc.)


In our music video we plan to present a clear interpretation of the genre, for example people dancing happily to the song. This will show a relationship between music and visuals as the upbeat tempo of the song illustrates people's need to get up and dance. Also, a link between lyrics and visuals will be used as the words 'send me on my way' will be reinforced when we visually act this out. Furthermore, we will be using intertextual references as the film is best known from films such as 'Matilda' and 'Ice Age'. We will make references to these films by using posters.