Example of an iconic music video.

The song 'Always' by Bon Jovi was made in 1994 and is one of my all-time favourite songs and videos. This is because its narrative encapsulates the viewer into not only listening to the story-like lyrics but watching it become visually respresented as well. It uses tense for effect by flicking from present (a similar-looking version of Jon Bon Jovi holding a photograph of his girlfriend) to past (him actually taking that picture) then back to the present again. Another effective element of the video is when he uses a camera to film himself cheating on his girlfriend, which is interesting as it reflects the camera from the previous scene filming the girl he really loves, and the consequences of his actions once he loses her trust. Also, the way the video is ironic is interesting as he reacts terribly when he sees the painting, which is contradictory of how he has acted similarly. Finally, the start and end of the video are similar in the way that they show him holding the picture, and also they let the viewer see the outside world, at the start a happy place with people playing and colourful flags hanging, at the end a place of destruction and fire, matching his life at the beginning and end of their relationship.