Robert Palmer- Addicted To Love
This video was iconic and popular in the 80's due to its use of provocatively dressed and made up women 'playing' the song's accompanying instruments. The women have identical looks which suggests they are objectified, rather than individuals. Furthermore, the singer, Robert Palmer is in the foreground, emphasising the 'power' he has over them. This video presents the idea of a 'male gaze' whereby the audience (predominantly men) will watch the text due to the appealing nature of the objectified women. However the video was also appealing to women, as they could aspire to be like the females in the band at the same time as admiring the singer.
The music video is performance based, and relies heavily on a long shot of Robert Palmer with the female 'musicians' in the background, which was quite unconventional of music videos at this time (which usually featured a variety of shots, locations and people).
The fact that this video style has been copied since its release suggests it was iconic and memorable. An example of this was a Pepsi advert featuring Britney Spears.
Overall, this music video was extremely different to others during the 80's, as it focussed on a performance based video, one setting and the 'male gaze'.
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