Analysis of a music video.

The video I have chosen is called 'We Found Love' by Rihanna and Calvin Harris. I picked this particular music video because I think it demonstrates an effective visual match on lyrics. The video is narrative-based and reflects the couple's 'hopelessly' in love nature through the use of drugs and partying, hinting that they are a metaphoric drug to one another. It uses the 'male gaze' on the artist and includes her in very scantily-clad clothing. This is very suggestive, much like her lyrics, and matches the boldness of the song. 
The pills also prove a very insightful inclusion in the song as they help exhibit their downfall, starting with them in the bath looking regretful and then onto the story of how they ended up there. The scene near the end shows them in this particular shot and helps the viewer interpret that they'll always stay this way.
Another positive for the video is the speech at the start which leads us into the 'story'. With a scouse accent, it could represent Manchester rave culture.
The only negative I can conjure of this video is it's almost too explicit nature. The tattoo of 'Mine' on Rihanna is very suggestive that women can be seen as objects for men.