Director Study- Hype Williams

• Now 41 years old, Hype Williams was born in Queens, New York and earnt his nickname 'Hype' because of his hyperactive personality as a child (his original name is Harold).


• He attended the Andrew Jackson High School of Music and Art, graduating in 1987 and then going on to Adelphi University.


• He first set off in his director career when he started working with Classic Concepts Video Productions, Lionel "Sid Kid" Martin & VJ Ralph McDaniels created Hype's first opportunity with the "Filmmakers With Attitude" moniker (FWA), which became Hype's first video company.


• Hype has worked with many artists, such as Kanye West (see video), Christina Aguilera and Coldplay but appears to be more involved in the hip hop/ R&B scene more than any other, with work with artists such as The Notorious BIG, Kelis, LL Cool J and Jay Z (etc.).


• His main trademark style is use of colour!